Adventure in the Amazon
In 2018 our friends from Fundación Entrópika called SeñorLópez so we could give them a hand designing the branding for a community-based tourism project in...
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What is branding?
Branding is not just about creating a logo, a typeface or designing a label. Branding has everything, absolutely everything to do with brands. We usually think...
Brand Management
We usually have the idea that a brand is just its logo, but the truth is, it's the print we leave in people's minds. Either...
Brand Management 2
We have talked about the importance of considering the different aspects of growing and expanding...
Adding Value
To add value, we must return to our essence, understanding and strengthening that which led us to share with the world what we are. That...
Brand Architecture 1
Brand Architecture as a key element in brand management, here we will talk about it. In one of its basic definitions, architecture is the art...
Brand Architecture 2
In another entry we talked about the importance of having our brand architecture aligned with the business megas and how it can help us manage...
The art of naming
Perhaps one of the most challenging creative exercises is naming, a task that requires time, planning, research, but above all, a lot of creativity....