Branding Agency - SeñorLópez

Hi! I'm Señor López

I am the founder of this branding agency. I was born as a child’s imaginary friend and now I am best friends with brands that want to make history.

I like imagination, creativity and effectiveness. I rather design without egos and build strong trustworthy relationships with my clients.

I founded this design studio in 2007 and my team is led by Alejandro Peralta, who has over 30 years of experience in advertising, brand management and branding.

We are a strategic branding agency with the knowledge, imagination and heart to build powerful brands. Since our foundation, we have worked as Branding partners of Sancho BBDO communications group for clients in Colombia, Latin America, Central America and Europe.

A brand is much more than a logo a promise kept the sum of experiences that make a reputation

30 +

Years of experience

50 +

Brand strategy workshops

150 +

Customers

2,3 k

Art direction hours

7 k

Packaging and label designs

Working worldwide · Latinamerica · North America · Europe · Asia

We strengthen a brand's positioning by connecting two key areas of branding: strategic thinking and visual design in every touchpoint.

Strategic thinking
Visual design

“Strategy comes first, then we design.” We deeply believe that brands should always be driven by a strategic plan from which design comes to life. This plan must always be closely related to the business strategy. In Señor López we never “design for the sake of designing”, we always do it based on strategy and research to meet the objectives set out in the planning stage of each project.

“Creativity with strategy”. We believe that brands deserve an thorough thought process with brilliant design executions. Brand imaginaries are built by working in a coherent and consistent way. Therefore, we design each piece taking into account the important touch points of each brand with their audiences.